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“Ad tech isn’t overpriced”

20 March 2018

Do marketers get enough bang for the buck they spend on ad tech or is the cost simply too high?
 
Andrew Shebbeare, our Co-Founder and Chief Product Officer, argues that ad tech isn't overpriced when you consider the extraordinary value of ad servers, data management platforms, demand-side platforms (DSPs), exchanges, supply-side platforms, brand safety and fraud solutions, external measurement, rich-media platforms, etc in aggregate.
 
How so? Read more on AdExchanger.