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AdAge India interviews Nitin Sinha

Nitin Sinha, Integrated Planning Lead, India, was featured in Ad Age India to discuss the future of media planning and traditional advertising in the region.

“Current planning space in India intuitively led and is not scalable with changing media consumption habits of people. Here for us lies a huge opportunity to start from an intuitive approach and build onto it with creative uses of data and insights. It will help us predict results, bid accordingly, and change the approach in an industry where so many data signals are being received and can be predicted intelligently,” said Sinha.

Read the full piece here.