BT and Essence Partner for Performance Marketing Awards 2019 Win
30 April 2019
April's Performance Marketing Awards took place at the Grosvenor House Hotel in London. With the Essence EMEA team present, we were awarded the trophy in the Best Paid Search Campaign category for our entry with client BT.
With BT facing stiff competition in the mobile market, Essence was tasked with finding a scalable solution within paid search for targeting both existing and new BT mobile customers. Using BT’s customer ISP addresses, Essence took audience targeting to the next level as they reached BT household users by search only, delivering more sales with greater lifetime value and lower cost per acquisitions (CPAs). Forming bespoke landing pages, the innovative approach delivered exceptional results over a short period of time, contributing to 23% sales for mobile and lowering CPAs by 44%.
Additionally, Essence was highly commended in the Best Programmatic Campaign category for EE Machine Learning.
The full list of winners from this year's event can be found here.