“Clean Happy” with method
22 May 2014
method launched a new integrated campaign celebrating life’s messy moments in the brand’s first significant foray into online advertising - and we’re thrilled to be a part of it.
Through a romantic comedy-style series of TV and online ads, the campaign is centered on the idea that there’s an entertaining story behind every mess. The lovely and - frankly - hilarious story, rooted in real-life moments, is at the core of the brand’s first integrated, cross-platform media campaign that runs across Digital, Social and TV.
Our very own Maridette De Guzman, Senior Account Director, said about our work with method:
“The 'Clean Happy' campaign is about delighting and inspiring method’s target audience with a memorable story. We wanted to connect to consumers where they are - watching television or YouTube videos, checking their Facebook newsfeed on mobile, or browsing for musical moments with Songza. It’s fantastic to work with a brand that understands the importance of great storytelling and meaningful context."
The ads run from 24 March to 7 June 2014 in top US markets online and on TV in San Francisco, Seattle, Denver, Portland and Boston. Audiences in New York and Philadelphia will be geo-targeted with online ads.