Doreen Chia lands on The Drum’s 50 Under 30 list 2019
The Drum’s 50 Under 30 for 2019 celebrates the world’s highest achieving women in creative and digital under the age of 30. Launched in the UK in 2012, the platform was designed to address the chronic lack of female representation in digital marketing. It has also grown to include creatives. The 2019 edition is the first-ever global edition of the 50 Under 30 after Drum readers around the world nominated the talent they most admire.
Singapore’s Doreen Chia has seen a rapid ascent through the ranks since joining media agency Essence, rising to manage delivery for over 500 campaigns in the last year.
Where do you go for creative inspiration?
I get inspiration simply through conversing with people from all walks of life, learning and drawing upon their experience in various fields. This has helped provide new and unique perspectives that support me at work as I tackle challenges in the ever-changing advertising and media industry, such as the advent of GDPR and Apple ITP updates that complicate campaign tracking, or the increasing prevalence of fake news, which undermines consumers' trust in news sources.
What was your route into the industry?
I always had an interest in marketing and strategy and majored in them in university. Before graduation, I explored learning opportunities and that was when I found Essence. It was the year Essence founded its first APAC office in Singapore. It has been over five amazing years since I joined Essence's advertising operations team and the agency has rapidly grown from one to nine offices across APAC. In this time I also had the opportunity to be seconded to set up and manage our client Google's APAC Media Lab technology team to work on in-house ad technology recommendations and implementation.
How do you switch off from work?
Spending quality time with my partner, family and friends helps me switch off from work. I also look forward to working out with my colleagues every Monday evening to kickstart the week, and on other days we chat and bond over a game of foosball in the office. Being in Singapore, hunting down and eating at the best local hawker centres and restaurants feature high on my list of unwinding options too.