Essence Awarded Two 2019 AdExchanger Awards
Essence won two AdExchanger Awards at the annual conference and gala event in San Francisco, California on April 29, 2019.
The team was presented with the trophy for Best Use of Technology By An Agency for automating advertising with self-driving campaigns. Agencies nominated for this award have either demonstrated exceptional understanding and ability to work with top platforms in the space or built technology in-house to plug gaps in vendor solutions.
Essence also won for Best Overall Use of Programmatic In a Marketing Campaign for work with Google, "Essence and Google use Machine Learning to Drive Incremental and Higher Value Google Store Conversions." This category recognizes campaigns that applied programmatic concepts and techniques in unique ways, from their planning to execution, optimization, and measurement.
For a full list of this year's winners and nominees, click here.