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Essence Global Ventures launches in Singapore

Essence announced the launch of Essence Global Ventures (EGV), supported by the Singapore Economic Development Board (EDB).

Based in Singapore, EGV is the first innovation, research, and development hub for Essence in the Asia Pacific region, with a mission to advance our product proposition and offer predictive, intuitive and growth-driven business solutions for its clients.

EGV will develop and incubate industry-leading marketing technology products that use
predictive data signals and automation to improve business performance, customer experience, and brand governance. These solutions will then be commercialized and deployed across 106
markets via Essence’s offices worldwide. An executive council, comprising senior global and
regional leaders from Essence, will oversee the strategic direction and delivery of EGV’s
research and development.

EGV’s strategic initiatives will include talent development programmes to grow and support
Singapore’s next generation of industry leaders through professional development and training
programmes in high-demand fields, including data science, advanced analytics, data and
product engineering, creative technology, user experience design, and data integrity and

Essence, through EGV, is committed to working closely with EDB to enhance Singapore’s
position as a global center for business, innovation, and talent, while contributing to the expanding role
Singapore plays in the world economy.

Andrew Shebbeare, Essence Co-Founder and Chairman, commented, “We firmly believe that a
future-ready agency is a product-driven company, and are hugely excited to accelerate our
research and development efforts in Singapore. Our partnership with EDB will help to advance
our product development agenda in some of the areas of highest demand in the marketing
services world.”

Kunal Guha, who oversees Essence Singapore as well as APAC product offerings, added, “Essence began its Asia Pacific journey in 2013 with a small foundational team in Singapore. Today, our Singapore office has grown into a knowledge center of best practices for our nine offices across the region. With our strategic partnership with EDB, we are embarking on an exciting future in incubating and developing product propositions for the new era of marketing, with data, technology, protection and experience at the very core. Through EGV, we are thrilled to be building these future-forward solutions, made in Singapore and transplanted to the world.”

Dawn Lim, Deputy Director, Commercial and Professional Services at EDB, said, “The
establishment of Essence’s first global innovation hub in Asia Pacific based out of Singapore
reflects confidence in Singapore’s ecosystem of innovation and talent as a driving engine for
product development and innovation. The hub will create exciting job opportunities and develop
Singapore’s capability in high-growth areas such as data science and user experience, which
are key innovation drivers today for the marketing and advertising sector.”

Read more about the launch in The Drum Asia-Pacific.