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Essence Takes Home Seven Emvies 2018 Trophies

The Emvie awards are presented annually by the Advertising Club India and honor measurable and significant contributions in the field of media. Essence India won seven 2018 Emvie awards for work with Google and Flipkart:

  • Google Maps "How static analogous billboards came alive with Google Maps!" won Gold in Best Media Innovation - Out of Home
  • Google Maps "#LookBeforeYouLeave" won Silver in Best Integrated Campaign - Services
  • Google Maps "Converting millions of consumer usage data points into actionable media" won Bronze in the Best Media Research/Analytics - Best use of Analytics/Data Technology category
  • Google Maps "5 minutes ko 5 minutes banatey hain" won Bronze in Best Media Innovation - Radio
  • Google Maps "How Google Maps helped consumers 'Weather' the Monsoons" won Bronze in Best Media Innovation - Best Use of Emerging Technology for a Media Solution
  • Google Search "Mass customization through Dynamic Creative deployment" won Bronze in Best Media Innovation - Digital - Display
  • Flipkart "Smart Lens- A survey based tool that changed TV planning for Flipkart" won Bronze in Best Media Research/Analytics - Best Media Research Using Proprietary Data

The full list of those recognized is available here