Gila Wilensky secures spot in Ad Age’s 40 Under 40 Issue
Gila Wilensky, SVP Media Activation, NA has been named to Ad Age's prestigious 40 Under 40 List
. Gila is well-deserving of this honor, with her hard work steering Activation in NA.
From the article: "Gila Wilensky, 34, has been climbing the ranks since joining GroupM media agency Essence five years ago, most recently taking the title of senior VP of media activation for North America. She oversees the agency's digital media-buying discipline for powerhouse clients including Google, T-Mobile, Target and NBC Universal, overseeing a team of over 175 employees. Wilensky, who graduated from Montreal's McGill University with a degree in economics, art history and communications, says her interest in the digital media business is due in part to her brother's work as a tech entrepreneur. After graduation, worked in graphic design and freelanced in SEM before joining Morpheus Media as a search strategist in 2010. Wilensky says one point of pride was launching Essence's "media activation knowledge base" in 2016, which is a way to share best practices, points of view, media glossaries and "every piece of information one would need to contextualize their roles." —M.G.
The Ad Age 40 Under 40 list recognizes talented individuals who have, either personally or as part of team, been responsible for helping to advance a business or a brand at an advertiser, agency, media, tech or marketing company in a demonstrable way within the last 12 months.