Global CEO Christian Juhl’s interview and other press coverage on our expansion
Ever since GroupM announced its portfolio reorganization, we've been the protagonists in a thrilling story about GroupM's transformation and our expanding role within it. We wanted to share a few excerpts from that story, starting with a quote in The Drum from our global CEO Christian Juhl:
"Following its acquisition by WPP’s media investment arm GroupM, the business has been positioned as one its foremost assets – a tactic born of Sir Martin Sorrell’s much feted ‘technology, data and content’ strategy – and post the merger it hopes to add creative to its bow. This year alone, Essence is poised to spend over $1bn on media and 70% of this will be spent using adtech with Juhl adding that it will take the same approach of using 'using data, measurement and technology' to integrated technology. 'By combining some of these assets and clients, we’ll have a really strong approach to the integrated media marketplace and be the same strong force for change in media that we were in programmatic and digital,' adds Juhl."
Campaign: WPP to merge Maxus and MEC:
"Group M plans to expand Essence, which it acquired in 2015, both geographically, and by adding traditional media capabilities. Essence will also lead several key Group M client relationships as part of this restructure. 'Our mission is to make advertising more valuable to the world; with this infusion of talent, capabilities and markets, we can do this now on a bigger stage,' Christian Juhl, chief executive of Essence, said."
Wall Street Journal: WPP Combines Ad-Buying Agencies MEC and Maxus:
"The cost savings derived from agency consolidation will help fund GroupM’s plan to expand Essence, the digital ad-buying agency it bought in 2015. GroupM plans to open Essence offices in about six markets around the world over the next six to 12 months. Essence already operates in markets such as the U.K., U.S. and Australia. It also wants to expand Essence’s expertise beyond digital ad buying to include buying traditional media such as TV and outdoor in a more digital and data-driven way."