Return to Homepage

How artificial intelligence helps advertisers be more compassionate

4 May 2016

Compassion has long played a vital role in promoting a product or service to relevant audiences. Today, programmatic advertisers  use artificial intelligence (AI) "to make decisions about which message to show depending on what it thinks will be interesting, relevant and useful to that person in that place at that time." Can AI help advertisers connect with their customers more deeply and more compassionately?

Our very own Alastair Boyle, Global Client Partner and Head of Strategy, explores artificial intelligence and compassion in the latest column on AdExchanger.