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Introducing our new global analytics hub for data innovation

16 April 2017

It’s fitting that “heart” can be a synonym for “hub.” Data is at the heart of what we do, which is why we created a global analytics hub, a new team based in Delhi, India.

Though the hub will provide additional firepower for our client-facing analytics team, its main purpose is to discover what else we can make data do. Our analysts will study mobile analytics, machine learning, maybe even concepts that don’t exist yet, or maybe they’ll create their own.

Even our choice to open the unit in Delhi reflects a need to be at the center of things. Digital advertising opportunities are increasing, in India and in the entire APAC region. More importantly for Qianqian Wu, global director of the hub, so are the number of gifted analysts and new technologies.

With this heart beating at the center of our agency, our industry, and our interests in APAC, we know that the digital analytics hub will bring the next era of analytics to life.

Read more in The Telegraph.