“Play & Re-invent”: London’s Innovation Week
25 January 2016
For one whole week in January, our London office challenged itself to think, breathe and do innovation with a splendid program of workshops, panels, debates and seminars.
Contagious' Managing Editor Emily Hare (right) and Senior Writer Patrick Jeffrey (left) kicked off the week with a keynote seminar on virtual reality and artificial intelligence.
In a battle of the wits, VR and AI were only two of the topics that fueled the heated arguments and rebuttals in our very first Essential Debates between Sabrina Talma (pictured), EMEA Head of Analytics, Iain Niven-Bowling (pictured), Global Technology Director, Chris Soo, EMEA Head of Biddable Operations, Anna Stoyanova, APAC Operations Director and Head of Media Australia, Christina Hesse, EMEA Client Strategy Director, Adam Russell, EMEA Client Partner, Erfan Djazmi, EMEA Head of Planning and Mobile, and Sanjay Panchal, EMEA Planning Director.
Is your brand VR ready? A panel of industry experts from Framestore, TMR&C, Thomas Cook and Rebellion aimed to find out. Armed with consumer-centric examples of VR done well, the experts discussed the potential of the emerging technology for brands and marketers.This is a technology that really has to be experienced to ‘sell’ itself to the consumer. Thomas Cook already explores to let their customers experience their vacations "based on what they had seen on VR." How else can brands leverage this truly exciting technology? Read more about the event on Propeller (event organiser) and Marketing Magazine.