Programmatic’s teen angst
21 April 2015
We are entering the second age of programmatic, according to Andrew Shebbeare, our Founder and Global Innovation Director.
"Different advertisers will experience this programmatic pubescence in varied ways", but if we are prepared to have some adult conversations marketers can "really start to benefit from all that is good about audience-centric marketing."
Andrew explores in his column in AdExchanger's Data-Driven Thinking how programmatic's growing pains might impact strategy, creativity, technology and analytics. Read more on AdExchanger.