Style by method
23 April 2015
What happens when an eco-friendly soap and detergent maker partners with a fashion trendsetter? A whole lot of <3.
Our campaign “Style by method” is a collaboration between our client method, the eco-friendly household supplier method, and five trend-setting partners, including ASOS and Refinery29, to bring modern, functional fashion to life. Promoting method’s new laundry detergent, the digital-focused campaign leverages fresh, original content to highlight how women everywhere can maximize, care for and style their wardrobe.
method <3 ASOS
At the heart of the campaign is the method x asos collection, a 10-piece fashion collection featuring modern, functional (and machine-washable) fashion pieces handpicked by ASOS stylists and the method team to perfectly mirror the method persona – the pieces are fashionable, energetic, colorful and effortless. The collection is available on us.asos.com/discover/microsite/method.