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The Guardian’s new ad formats

20 January 2015

When it comes to ‪ad‬ formats, you may have heard of banners and mastheads. But what about ‪‎responsive‬ banners or the 'Escalator'?

The Guardian's newly designed website features those and other innovative and pioneering new ad formats. To showcase how they are "aiming to put the elegance back into marketing," we've worked with the Guardian and featured one of our campaigns for Google's Android.

Read more about's responsive takeover here.