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The world’s first programmatic out-of-home campaign wins DADI Award for “Use of Data”

8 November 2016

Last year we created the world’s first programmatic outdoor campaign in partnership with Google (our client), OMD UK, Talon, Grand Visual and Clear Channel, and reinvented the way advertisers buy outdoor inventory. 

The Drum's Dadis (The Drum Awards for the Digital Industries) are renown for rewarding digital excellence. That's why we're very proud that our work was recognized by an industry-leading judging panel as the campaign that epitomizes "Best Use of Data". 

 

Read more about it here.