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We’ve added BT to our client roster

3 November 2017

We’re thrilled to announce that we’ve been awarded BT’s media business.

The BT Group is one of the world's leading communications services companies and consists of six lines of business: Consumer, EE, Business and Public Sector, Global Services, Wholesale and Ventures, and Openreach. It is one of the UK’s leading advertisers.

Zaid Al-Qassab, Chief Brand and Marketing Officer at BT, said: “As a world-class communications company we need a world-class media approach to help us achieve and surpass our goals. Working with Essence will enable us to benefit from an industry-leading approach.”

“BT has proven itself time and again to be a highly-regarded and forward-thinking client,” said Nick Baughan, incoming CEO of Essence in EMEA. “With the right investment in data, analytics and measurement we can together create more value for BT and better experiences for consumers across all media.”

We're very proud to add BT to our client roster. The official start date is January 1, 2018, but we’ve already begun transitioning the account from Maxus and discussing how to approach data and analytics.

Learn more about the appointment at Campaign.