Adweek Media Plan of the Year for Google Search App
7 September 2015
We're so proud to win the Adweek Media Plan of the Year award for our "Google Search App, Perfect Pinpoint Personalization" campaign in the category "Best Use of Mobile Spending $500,000-$1 Million".
"Instead of using mass media to spread the message, Essence set out to find a way of showing how the app's personalization capabilities function. The company built technology that collected real-time, targeted information from Google directly into rich media mobile ads (designed by 72andSunny)."
What's more, this is the second year in a row that we take home the Media Plan of the Year accolade. Take a look at last year's winning campaign here.