Andrew Shebbeare speaks about AI in advertising at Programmatic I/O 2018
The collision of AI and advertising is becoming the most complex problem our industry has ever faced. Andrew Shebbeare, Essence's co-founder and chief product officer, appeared at the biannual Programmatic I/O conference to deliver a thought-provoking presentation on the implications of AI within advertising, the need for us to consider building ethical frameworks for future technology, and what we can do to start solving potential problems.
AdExchanger's Programmatic I/O is the publication's conference dedicated to educating marketers, publishers, agencies and technologies on the latest in programmatic media management. Their 2018 events hosted over 1,500 attendees.
Click here to listen and view Andrew's presentation.