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Ideas Artificial Intelligence2019-03-21

Essence & Google talk AI in advertising at Advertising Week Europe

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Over the last 24 months, Essence and Google have been working together to pioneer the application of machine learning and cloud computing in ways that are already demonstrating AI’s transformative potential for advertisers and consumers.

In a joint discussion at Advertising Week Europe titled, "Advertising in the Intelligent Era," Essence's cofounder & chairman Andrew Shebbeare and Emily Henderson, Head of Media at Google came together to share real world case studies that illustrate how to practically, ethically, and successfully integrate AI into marketing initiatives - from brief to launch and beyond.

For news coverage on the discussion between Emily and Andrew, see WARC's Beyond the Magic Banner: Google Taps AI to Sell AI and AI in Advertising Means More Than Bidding.