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Ideas Artificial Intelligence2018-10-16

Ethical Advertising in the Intelligent Era

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Presenting at the biannual Programmatic I/O conference, Essence's co-founder and chief product officer Andrew Shebbeare delivered the following thought-provoking presentation on the implications of AI within advertising, the need for us to consider building ethical frameworks for future technology, and what we can do to start solving potential problems:

AdExchanger Programmatic I/O is the AdExchanger's conference dedicated to educating marketers, publishers, agencies and technologies on the latest in programmatic media management. Their 2018 events hosted over 1,500 attendees.