Audiences want to be able to trust brands and brands want to tell authentic and real stories. Influencer marketing is gradually becoming one of the strongest forces of social media marketing. By 2020, it will be a $10 billion market, up from $700 million in 2016. Download the full report to get up to speed on:
Micro vs Macro influencers
Finding the right fit
Determining the best platforms
The best moments to tap influencers
What to expect in return on investment
Examples from brands doing it well
Excerpt from the report:
