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News In the news2019-09-09

"People, data, and automation together": Campaign Magazine reviews the rise of Essence

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Campaign Magazine, one of the world's leading business publications serving the marketing, advertising, and media communities published a feature article on Essence this week. The story, written by editor Gideon Spanier, reviews Essence's growth and asks "How much does Essence's rise point the way to the future?"

In the article, Campaign details Essence's test-and-learn culture and our approach to reinventing media by taking a data-driven approach to everything, using data to create personally relevant experiences for consumers, and leveraging cloud and machine learning driven technologies to drive performance and scale.

Read the full story in Campaign.