Essence names APAC VPs for media planning and activation
Essence has appointed James Smyllie as VP of Media Planning, APAC, and Lee Walsh as VP, Media Activation, APAC.
The additions to Essence’s APAC leadership team aim to further strengthen the agency’s skills and capabilities in line with its product vision and business development plans, in addition to growing in the region.
In his new role, Smyllie will head up Essence’s integrated media planning offering across APAC. His expertise is in the areas of innovation, change management and client leadership across sectors, including technology, finance, luxury, travel and automotive. With 17 years of media industry experience, Smyllie was previously international client president at Carat. He has also spent over two years with Starcom.
Walsh will be responsible for leading Essence’s media activation team in APAC, covering programmatic, search, social, as well as reservation media across both online and offline channels. In addition to overseeing media buying and optimization for all clients in the region, he also will play a key role in driving data-led media partnerships and innovation for the agency. With over 18 years of media industry experience, Walsh was most recently regional managing director at content marketing agency NewBase. He has also worked with Ogilvy in the role of executive director of digital for over five years.
Read more about the appointments in Marketing Interactive.