Google Assistant Fantasy Football Advisor is Adweek Arc Award winner
Ahead of the NFL’s 2018 season, Google and Essence partnered with CBS Sports to create the first voice-enabled fantasy sports "assistant," designed to give fans real-time advice to help build and manage their teams, and implement machine learning to synthesize large amounts of data.
The program landed more than 170 million impressions, bumping usage intent for Google Assistant by 11 percent and exceeding benchmarks in that measure by more than 10 points.
Our campaign has been named the winner in the Adweek Arc Awards "Best Use of AI/Machine Learning in Storytelling" category.
To read the official write-up, visit Adweek.