Introducing our new global discipline “Partnerships & Emerging Media”
10 May 2016
We're very pleased to share that we've launched the Partnerships & Emerging Media practice, a new global discipline that will be responsible for the development of future digital channels and the agency's relationships with media and data partners. The new practice is headed up globally and for North America by our very own Jeremy Sigel, formerly North America Head of Mobile.
With programmatic being a bigger focus than ever before, partnerships have shifted from centering on websites and price to the creation of new programs and products, thus evolving the role of both the Mobile and Investment disciplines. This progression, coupled with the ubiquity of mobile within the digital world, birthed the Partnerships & Emerging Media Practice.
Jeremy commented: "We're in the midst of an extremely transformational time right now," said Sigel. "Media is becoming digital, digital is becoming mobile, and the mobile app ecosystem is evolving everywhere. Under the leadership of the Partnerships & Emerging Media practice, Essence will be better positioned to capitalize on this reality, creating a new breed of consumer-centric marketing experiences, and employing measurement and analytics tactics focused on individuals, not impressions. We are excited to help expedite the journey and redefine the term 'digital agency.'"
Read AdExchanger's feature of our news here.