Jon Taylor becomes first Global Director of Data Strategy
2 March 2017
Today’s brands need to orchestrate order out of the analytical chaos the Internet has wrought. But how will they capitalize on all this audience data? With data strategy, our new global practice created to make music out of all that noise.
Jon Taylor will act as the data strategy conductor. Formerly VP, Operations, Audience Solutions, at Dun & Bradstreet and Senior Director, Global Market Solutions, at IPG’s programmatic division Cadreon, Jon is the first person to hold the position of Global Director of Data Strategy.
We continually strive to refine our audience-led approach to advertising; data strategy is a natural evolution of our offerings. Says Jon, “Given Essence has data and analytics expertise in its DNA, we are in a unique position to help marketers address the myriad challenges and opportunities created by this new paradigm.” This is the advertising equivalent of the first time audiences heard music through a speaker: an advancement that gives people exactly what they want.
Jon will report into Andrew Shebbeare, Co-Founder and Chief Product Officer, and will work out of our New York office. We can’t wait to see what he’ll do as he molds data strategy in his brilliant image. Read more about Jon’s appointment on AdExchanger.