Global Chief Media Officer
Adam oversees Essence's media practices globally, driving the agency’s planning, activation, and ad operations disciplines and building new, innovative investment models rooted in data and outcome-based metrics that are tied to clients’ business success. Gerber joined Essence in 2017 after spending six years with Disney/ABC, most recently as SVP, Client Development & Communications. Before ABC, he served as Chief Marketing Officer of Quantcast, as Vice President, Advertising Product & Strategy, for Brightcove, Inc, as Senior Vice President, Director of Innovation & Strategy for Mediavest Worldwide, and as Senior Vice President/Senior Partner for The Digital Edge (now Wavemaker) which he helped launch. He began his career in 1990, and has been an active industry participant and evangelist. Gerber is an Adweek Media All-Star (2002), was named to the Mediaweek 50 list (2009), served as chairman of the 4A’s Interactive Marketing & New Media Committee from 2001-2003, and serves on a variety of industry advisory boards.
Adam is an Adweek Media All-Star and holds a B.S. in Journalism and a B.A. in International Relations.