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Traci E. Dinkins

President, Head of Media, North America

Traci Dinkins is President and Head of Media in North America at Essence. She is responsible for bringing the media planning and activation teams closer together to build more effective media plans for clients. Traci also leads and refines the North America media practice and issues guidance on best practices.

She came to Essence from Omnicom’s PHD Media, after having served as Chief Client Officer. Before that, she had roles at Carat USA and GroupM’s Mindshare and MEC.

Traci is proud to serve as a leader and team player who has helped clients navigate the complexities of the media marketplace throughout her career. Her work passions include ensuring a more diverse workforce, mentoring and having a laser focus on learning and professional development.

Traci hails from Brooklyn. She holds a BBA from Baruch College and an MBA from Cornell University.