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Asia Pacific

Vincent Niou

VP, Data Strategy, APAC

Vincent Niou is Vice President, Data Strategy, APAC at Essence, a global data and measurement-driven media agency which is part of GroupM. Based out of Singapore, he heads the agency’s data strategy team across the region. 

Joining Essence in 2011, Vincent has risen through the ranks, holding positions in disciplines including media planning, media investment and programmatic, out of the agency’s New York, San Francisco, Shanghai and Singapore offices. Previously, he worked at DAE and Starcom in digital media planning and buying roles.

With his diverse experience, Vincent has a deep understanding of clients’ business requirements and challenges. He is especially passionate about digital marketing technology and its role in enabling brands to earn relevant and valuable connections with audiences. He believes that the uniqueness of APAC markets enables the creation of new and meaningful partnerships, to build the next wave of advanced data-driven solutions for marketers.

In 2019, Vincent was selected to Campaign Asia-Pacific’s 40 under 40 list and named Ad Tech Rising Star, APAC at ExchangeWire’s The Wires APAC awards. Outside of work, Vincent is an avid fitness buff, an American sports fan and a mixed martial arts enthusiast. In addition, he can often be found with his nose buried in comic books.

Notable items

Selected to Campaign Asia-Pacific’s 40 under 40 list in 2019.

Named Ad Tech Rising Star, APAC at ExchangeWire’s The Wires APAC 2019 awards.

Avid fitness buff, American sports fan and mixed martial arts enthusiast.

Loves comic books.