Working with brands to deliver business strategy to help shift and elevate business models through the next iteration of the digital economy.
Globally, Essence Consulting operates in parallel to the agency’s full-service media offering delivering data, technology, ecommerce, and media in-housing expertise. Aimed at brands looking to develop key strategic business areas – ahead of the media planning implementation stage – the venture will ensure clients have clear direction on priority business development areas.
Operating across both business-to-business and consumer facing brands, Essence Consulting specialists develop key strategic business areas – ahead of the media planning implementation stage – to deliver clear strategic vision and direction on priority business development areas.
Essence Consulting - What We Do
What We Do
Essence Consulting delivers data, technology, ecommerce, and media in-housing expertise to help clients answer the big questions about data and technology around business growth and competitive advantage, as well as architect the project parameters and solutions.
Already at the forefront of many market-leading digital solutions, Essence Consulting gives Essence a home for this innovation and the opportunity to harness its expertise to offer additional value to clients.
Essence Consulting comprises specialists from across media technology, data strategy, analytics, product innovation, activation, creative and ad operations.
Essence Consulting has three key pillars including Digital Enablement which offers expertise on ecommerce, privacy and improved use of data.
Media Consultancy, the second pillar, delivers insights into building in-house capabilities and best practice audits.
Finally, Technology Solutions & Support shares practical knowhow on designing and maintaining bespoke technology stacks and vendor partnerships.
Key services available include:
The Ecommerce Maturity Framework aims to help brands to identify strengths and areas for development across the current and evolving landscape. The first stage is a free assessment tool which aims to future-proof ecommerce capabilities. Following the assessment, Essence Consulting works with brands to develop and future-proof their ecommerce roadmap and capabilities, harnessing the power of technology, data and digital platforms to support their journey to maturity.
Find out more about the Ecommerce Activation Framework & Assessment Tool here.
Get Privacy Read
With the transition into the era of the GDPR and heightened sensitivity around privacy and user data, the tried and tested methods of serving the right ad, to the right user, at the right time are becoming increasingly strained. With this in mind, the privacy proofing consultancy service includes design and deployment of vendor tags and products, customer (not third-party cookie) powered targeting and optimisation, and customisation for context.
Technology Solutions & Support
Server to Server, a new product connections service from Essence Consulting enables brands to send conversion data directly from their server to another server.
Conversions API also allows businesses to connect data directly from their server, which brings in information from across the purchase funnel. This full-funnel visibility offers considerable opportunities to further refine campaign strategies and achieve business objectives.
Leveraging Essence’s digital media capabilities, technologies and automation tools, Essence Media Health Check delivers actionable analysis across media channels and marketing technology subscriptions, eliminating risk and wastage while increasing the effectiveness of media campaigns. Designed for both in-house marketing teams and external agency service models, the solution also recommends measurable implementation roadmaps to capture the upside value.
Find out more about the Essence Media Health Check here.
Essence Consulting - How We’re Different
Helping clients to answer the big questions about data and technology.
After unprecedented digital transformation over the last 12 month, macro industry factors are forcing a shift in the direction of business thinking around being privacy-first and ecommerce ready.
Essence has decoupled its data and measurement expertise to deliver market-leading consultancy services across digital enablement, media consultancy and technology & solutions support.
Essence Consulting can help clients to answer the big questions about data and technology around business growth and competitive advantage, and architect the project parameters and solutions.
For more information contact: [email protected]