Building creative to scale with new technology.
New media technologies have unlocked incredible new creative opportunities, but these innovations have put pressure on the traditional linear-focused production model, which can struggle to meet these new demands. At Essence, we’ve combined our media and creative technology know-how and our development expertise to build a studio offering that scales with these new opportunities and can create bespoke content, cost-effectively, for a multitude of platforms.
What We Do
A cross-functional Studio offering to answer tech-first production needs.
Our studio is made up of diverse skill sets, allowing us to produce and deliver display, video, audio and web experiences with equal ease. The teams work in close collaboration with our media experts to develop ad experiences that are integrated into:
A full on-site video suite with expertise across emerging short-form formats, new creative technologies like YouTube Director Mix, and codified best practices across all digital channels.
Design and Development
Designers work hand-in-hand with developers to create visually stunning, interactive experiences in ad units and digital spaces alike.
Engineering the future with Essence development.
Essence was founded as a digital experience agency, fueling business transformation with compelling and easy to use websites, products, and brand platforms. A core part of our studio offering, our developers collaborate across Essence and client teams to create valuable customer experiences that help brands connect with their audiences, including the following solutions and services:
Websites, applications, and campaign experiences
Full-service design and development to support websites, apps, and campaign experiences including UI/UX, visual design, and front-end, back-end, and CMS development, end-to-end support and operation, and data capture.
Including platform integrations, chatbots, engagement applications, and social APIs
Our engineering teams provide consulting advice and support on infrastructure, operational efficiency, UI optimization, and creative technology
We support ecommerce initiatives with end-to-end stack engineering, payment UI systems, conversion optimization, custom integrations, and Amazon store pages
We support organic SEO enhancements with natural search relevancy and pagespeed optimizations.
Google Home meets Director Mix to deliver dynamic video at scale.
In the fall of 2018, Google launched the Google Home Hub, a smart speaker equipped with a screen. To drive consideration and demonstrate how to use this new piece of technology, Essence utilized Director Mix technology to create over 80 holiday-themed :06 bumpers, perfectly matched to how-to searches in which the Home Hub could make a difference for our audience.
In addition to producing lifts in product awareness and purchase intent, automation enabled our team to produce creative for the campaign at just 1/10th the cost, allowing us to make the Home Hub more relevant, to more people.
Our studio leadership team
A global capability headquartered in London with additional services in Seattle, San Francisco and Singapore to provide round-the-clock production support.