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TAG: It’s a new era of transparency in digital advertising

1 September 2016

The advertising initiative Trustworthy Accountability Group (TAG) opened a new era of transparency in digital advertising as the first hundred companies pledge to act against internet piracy, to fight fraud, reduce ad-supported piracy, block malware, and increase transparency in the digital advertising ecosystem. We're privileged to be one of the first 100.

TAG's CEO Mike Zaneis announced: “Through the TAG Registry and use of TAG-IDs, companies can tell which of their industry partners have taken the necessary steps to verify their business as a legitimate digital ad industry participant. When the TAG Registry is combined with the Payment ID system, a floodlight of transparency will illuminate the digital advertising ecosystem, and criminals will have no place left to hide.”

“Criminals have stolen billions of dollars from marketers by claiming to be legitimate industry players,” said Bob Liodice, President and CEO of the Association of National Advertisers (ANA). “The TAG Registry allows marketers to identify and transact only with verified participants in the digital advertising ecosystem, cutting off the flow of money to bad actors. We encourage all of our members to protect their brands by applying for the TAG Registry and working exclusively with TAG Registered companies.”

“We are delighted that the largest advertising agency holding companies in the world have endorsed this important initiative and joined the TAG Registry,” said Nancy Hill, President and Chief Executive Officer of the 4A’s. “We would encourage all agencies working in the digital medium – large and small – to apply for the TAG Registry, so they can demonstrate their commitment to transparency to their clients and help confirm they are only transacting with real and vetted companies.” Participation in the TAG Registry is a prerequisite for companies that want to achieve certification under TAG’s other seal programs, including the Certified Against Fraud Program, Certified Against Piracy Program, Certified Against Malware Program, and Inventory Quality Guidelines Certified Program.

If you're looking to take the Anti-Piracy pledge, click here.