Viber ramps up global marketing activity with Essence
2 October 2014
We're thrilled to share that we were named Viber's global agency of record for digital media planning. Viber is the leading mobile communications platform and an exciting brand to work with. We're thrilled to be working with such a pioneer in mobile messaging, voice and video service.
“We are very excited to be working with Viber. They operate in a rapidly evolving category with complex regional differences,” says Mark Syal, our Director of Media EMEA. “We will help Viber deliver on its objectives through our robust data-led planning, across all digital channels globally and in both a strategic and activation-led capacity. This is exactly the kind of challenge we like.”
Read more about the appointment on The Drum.